How Salesforce Health Cloud Outperforms Traditional Healthcare CRMs
Healthcare CRM is constantly striving to improve patient relationship management. According to statistics, the healthcare CRM market was valued at $17 billion in 2023 and is predicted to increase by $47.60 billion by 2034. This increasing market emphasizes the necessity and offers an impetus to implement Healthcare CRM like never before.
While traditional healthcare CRM fails to satisfy the evolving needs of healthcare practices, Salesforce Health Cloud provides a holistic solution that changes the way how clinicians connect with patients.
Furthermore, Salesforce Health Cloud’s unified patient view, AI-powered analytics, and omnichannel communication improve the platform’s capabilities and help healthcare organizations in a variety of ways. In this blog post, we discussed how Salesforce Health Cloud beats traditional CRM.
What are Healthcare CRMs?
Healthcare CRM is a customer relationship management tool that allows you to manage patient data in one location, speed up interactions with patients, and increase treatment quality.
It serves as a centralized platform for collecting all patient data from many sources, such as EHRs, laboratory systems, remote patient monitoring devices, and telemedicine. This gives the viewer a thorough picture of the patient’s data. Here is how Healthcare CRM works:
- It acts as a centralized platform for managing patient information in one place
- Healthcare CRM helps providers access patient data in real time.
- Tracks patient interactions across multiple communication channels.
- Analyzes data to deliver personalized patient care solutions.
- Makes team collaboration a lot easier for providing coordinated care and treatment.
Ultimately, healthcare CRM helps to improve patient care, trust, patient experience, satisfaction, engagement, and outcomes. And also, enables a strong relationship between providers and patients.
Salesforce Health Cloud [Key Features + Benefits]
Salesforce Health Cloud is one of the most popular healthcare CRMs on the market.
The platform connects with a wide range of health IT systems, including EHR, laboratory systems, RPM, telemedicine, and medical billing software, to combine clinical and non-clinical data, providing a comprehensive 360-degree picture of patient information.
Some of the key characteristics of the Salesforce health cloud are:
- Collects clinical and non-clinical data, providing a 360-degree perspective of patient data.
- Allows seamless patient communications via phone, email, text, and patient portals.
- Facilitates collaboration among healthcare providers, carers, and support staff.
- Use AI to detect patient risks and possibilities for personalized care.
- Integrate seamlessly with third-party technologies and healthcare systems such as EHR.
- It provides a variety of patient engagement options, including portals, secure messaging, appointment scheduling, personalized communications, and educational resources.
Related: Top 7 Features of Salesforce Health Cloud You Should Know
Utilizing Salesforce health cloud software benefits providers in many ways:
- It delivers a 360-degree picture of patient data, eliminating the need to switch between different software.
- Reduces the need for human data entry by automating repeated operations.
- Find patterns and trends in patient data to reduce costs and improve outcomes.
- Suitable for both major hospital networks and local clinics.
- Enhances healthcare outcomes by enabling data-driven decision-making.
Salesforce Health Cloud vs. Traditional Healthcare CRMs [The Ultimate Comparison]
Salesforce Health Cloud CRM | Traditional Healthcare CRM | |
Patient-Centric Approach | Salesforce Health Cloud CRM provides a 360-degree view of patient information which goes beyond just showing patient demographics. It integrates with various Health IT systems such as electronic health records, laboratory systems, medical billing systems, and Non-clinical data (e.g. social determinants of health) For instance, providers can have access to patient’s medical history, lifestyle factors, and communication preferences in one place. This enables them to make more personalized care. | Most traditional CRMs cannot offer a unified patient view. They store patient information in separate systems, often siloed, making it difficult for care teams to access comprehensive data. Without this integration, healthcare organizations are limited to reactive care, addressing issues only when patients reach out. |
Integration and Interoperability | Salesforce health cloud CRM is initially built with a flexible API framework. This API framework allows the platform to integrate with a wide range of healthcare systems such as EHR, Telehealth applications, and wearable devices. This improved interoperability ensures that patient data is always updated and accessible. | Traditional CRMs struggle with integration, as they often rely on proprietary systems that don’t communicate well with modern healthcare technologies. For example, connecting an outdated CRM to an advanced telehealth platform may require costly custom solutions. This lack of real-time data exchange can lead to delays in care delivery and decision-making. |
AI and Advanced Analytics | Salesforce Health Cloud‘s Einstein AI tools distinguish it from other CRMs in healthcare. This AI tool offers predictive analytics and actionable insights. Also, it can effectively identify at-risk patients to recommend personalized care plans and predict resource needs. This will help to reduce the chances of patients requiring hospitalization. | Analytics in traditional CRMs are typically limited to basic reporting and retrospective data analysis. They lack predictive capabilities, meaning they can only provide insights after an event has occurred, leaving little room for proactive care planning. |
Enhanced Communication and Collaboration | With omnichannel communication capabilities, Salesforce Health Cloud helps to bring about seamless interactions through emails, SMS, phone, and even patient portals. Patients can reach out through the method of their preference, and providers can respond immediately. Moreover, care team collaboration tools allow several providers, like primary physicians, specialists, and case managers, to work efficiently on the same platform. | Traditional CRMs often limit communication tools to siloed systems like email or manual calls, which can lead to miscommunication or missed updates. Collaboration between care teams is often inefficient, requiring external tools to bridge the gaps. |
Scalability and Customization | Salesforce Health Cloud is built to scale with your organization. Its highly customizable architecture empowers healthcare providers to develop workflows, dashboards, and care plans tailored to their needs. For example, a small clinic can start with some basic configurations, while large hospital networks go for complex multi-department solutions. | Traditional CRMs offer limited scalability and customization. They often require significant manual effort or third-party tools to adjust workflows, making them less flexible for organizations that experience rapid growth or changing needs. |
Related: The Ultimate Guide to Salesforce Health Cloud Implementation for Healthcare Providers
Challenges and Considerations while Implementing Salesforce Health Cloud
1. Implementation Costs
- The initial implementation cost of the salesforce health cloud is huge.
- It includes licensing fees, customization, and training expenses.
- Though the ROI is significant over time, small clinics may find the initial cost daunting.
2. Change Management
- Transitioning to Salesforce Health Cloud requires a cultural shift within the organization.
- Staff need training to adapt to new workflows and tools, which may temporarily disrupt operations if not managed carefully.
3. Data Migration Complexities
- Data migration from legacy systems to the salesforce health cloud can be difficult.
- Because it is technically demanding, so, healthcare organizations must plan to prevent data loss, ensure data integrity, and adhere to privacy regulations.
4. Customization Overhead Requirements
- Salesforce Health Cloud offers various customization opportunities.
- Extensive customization of the CRM can lead to increased costs and extended implementation time.
- Striking a balance between customization and out-of-the-box features is critical.
5. Integration Complexity Issues
- While Salesforce supports integrations with numerous tools, ensuring compatibility with existing healthcare systems like EHRs can be complex.
- Skilled developers and robust APIs are essential to streamline these integrations and avoid deployment delays.
Related: 8 Simple Step Process to Integrate Salesforce Health Cloud with Any EHR
Salesforce Health Cloud Solution From CapMinds
CapMinds offers a tailored Salesforce Health Cloud solution to address the unique needs of healthcare organizations, ensuring streamlined workflows, improved patient outcomes, and operational efficiency.
With CapMinds, healthcare providers can overcome the complexities of Salesforce Health Cloud and unlock its full potential through:
- We adopt Salesforce Health Cloud to your organization’s specific needs, enhancing functionality and usability.
- CapMinds ensures smooth integration with third-party systems like EHRs, billing systems, and patient engagement tools.
- Our hands-on training empowers your care teams to maximize the potential of Salesforce Health Cloud.
- We provide continuous updates, performance optimization, and issue resolution to keep your systems running efficiently.
- Ensure accurate and secure patient data migration with CapMinds’ expert-led processes.
Why Choose CapMinds?
CapMinds addresses the common challenges of Salesforce Health Cloud, such as bulk data performance issues, extensive customization needs, and integration complexities.
By leveraging pre-configured templates, scalable frameworks, and advanced integration tools, we simplify implementation and customization, ensuring a hassle-free experience for healthcare organizations.
Contact CapMinds to discover how our Salesforce Health Cloud solution can drive efficiency, improve patient care, and help your organization achieve its healthcare goals.
Let us guide you to a seamless care management experience.